SIYANA DEVEAUX

Words are my thing! I studied a Bachelor of Education, minoring in English Literature, and fell in love with storytelling. When I packed my bags and moved to London, I fell in love with the marketing culture. The way art met commerce in a seductive, old-fashioned kind of way completely drew me in. I became obsessed with branding and marketing psychology. I saw influencers everywhere, and it was a couture lifestyle I couldn’t get enough of.

I watched the progression of businesses on every corner of London’s streets, from Soho to Chelsea, and I fell in love with the way brands connected with their consumers, whether it was through signage, content, or just their vision itself. I became inspired and started finding ways to weave those ideas into my own business. I would sit in London bookshops with a coffee, notebook in hand, planning my next move.

My background in writing and analytics, paired with growing up Gen Z, gave me a unique mix: the creativity of language, the logic of data, and a constant pulse on culture and technology. I use all three to help brands grow, connecting their message to their audience in a way that actually sticks and sells.

Every brand I work with has its own heartbeat. I take time to learn the story behind it, the why, the values, the voice, and bring that story to life in a way that feels human. Because people don’t buy from logos or taglines, they buy from other people. My job is to make sure your audience sees and feels that.