Brand direction, content systems, and launch strategy for feminine-led brands in beauty, fashion, and health & wellness — designed to look premium, feel cohesive, and grow with intention.
Organic by design
Everything we create is organic — strategically and intentionally directed to elevate perception, strengthen trust, and position your brand with clarity.
Selective by intention
We partner with founders and teams we genuinely believe in — where we see strong potential and a clear opportunity to elevate the brand visually and strategically.
01
The Diagnostic
A clarity-first brand and content audit designed to uncover what’s weakening positioning, limiting growth, and disrupting visual cohesion — followed by a focused strategic and creative roadmap.
Clear direction on what to say, what to show, and how to elevate your brand presence.
*All retainers begin with the Diagnostic to ensure strategy leads execution.
02
The Retainer
Monthly brand and content execution guided by direction — designed to build authority, deepen trust, and elevate your presence visually and strategically.
Includes
Monthly brand + editorial content direction
Publishing plan, optimisation, and performance review
Art direction guidance for content shoots
Professional hairstyling for content days and filming sessions
Wardrobe styling guidance to maintain brand alignment
Caption and messaging refinement for cohesion
Outcome
A cohesive, polished presence that feels intentional and authority-led.
Includes
Repeatable formats aligned to brand identity
Concept direction balancing storytelling and conversion
Filming structure and visual pacing guidance
Professional hairstyling for filming days
Wardrobe guidance for brand consistency
Outcome
Short-form content that performs while maintaining a refined aesthetic.
Includes
Seasonal storytelling arcs + campaign themes
Creative direction for shoots and content days
Art direction oversight for visual cohesion
Professional hairstyling as part of shoot execution
Wardrobe guidance to maintain alignment
Multi-format content ecosystem planning
Outcome
A curated content world that feels elevated and brand-led.
03
Launch & Campaigns
For launches and key brand moments that require strategic clarity — while maintaining a premium, editorial feel.
Includes
Homepage + key page messaging refinement
Offer positioning and clarity direction
Brand story development
Voice consistency across site touchpoints
Outcome
A website that communicates value clearly and elevates perception instantly.
Includes
Welcome + nurture sequence direction
Launch sequence messaging
Conversion flow structure
Brand voice consistency
Outcome
Email communication that feels elevated and revenue-aligned.
Includes
Campaign concept + messaging hierarchy
Sales / landing page structure
Offer positioning strategy
Creative direction cues for rollout
Outcome
A premium-feeling campaign that converts with clarity and confidence.