The Digital Runway

Strategic, fashion-forward branding, content, and copywriting for modern lifestyle brands.

01.

Branding & Auditing

Includes:
  • Comprehensive review of visual identity
  • Messaging and tone of voice assessment
  • Consumer perception & first-impression analysis
  • Key insights and priority recommendations
Includes:
  • Logo and submark design
  • Colour palette & typography system
  • Imagery and visual direction
  • Brand identity guidelines for consistent use
Includes:
  • Brand story and narrative framework
  • Positioning statements & value pillars
  • Audience and emotional alignment
  • Signature tone & language anchors
02.

Content Creation

Includes:
  • Instagram and TikTok planning & scheduling
  • Feed styling and visual direction
  • Caption writing & optimisation
  • Publishing and community engagement
Includes:
  • Short-form video concepts & storylines
  • Filming and editing support
  • Hook and caption development
  • Trend and audio integration
Includes:
  • Campaign content themes & ideas
  • Lifestyle and product-led content outlines
  • Creative direction guidance
  • Multi-format content planning
03.

Copywriting

Includes:
  • Welcome and nurture sequences
  • Sales and launch email copy
  • Campaign angles and subject lines
  • Brand voice alignment
Includes:
  • Core website page copy
  • Product and packaging messaging
  • Brand story refinement
Includes:
  • Long-form sales pages
  • Landing page copy
  • Campaign messaging and structure
  • Ad copy suggestions
04.

Add-Ons

Branding Add-Ons
Web design • Extended brand guidelines • Visual identity refinement
Audit Add-Ons
In-person brand review • Secret shopper audit • Customer journey analysis
Content Add-Ons
UGC content packages • Content calendars • Additional content pieces
PR & Visibility Add-Ons
PR outreach support • Press release writing • Influencer gifting / seeding
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Questions or ready to start?

siyana.deveaux@writemysocials.com.au

Book a strategy call

@writemysocials · LinkedIn